Creative Solution
Sendit’s development & creative team designed an AR version of Incohearent using the same viral game mechanics as its most popular titles. To mimic the card game’s real life look and feel, Sendit’s designed an AR experience showcasing Incohearent’s unique card graphics and sand timer. To top it off, a custom built AI engine was deployed to convert each submitted phrase into gibberish.
Results
• 24 hours: 10 million impressions
• 7 days: 50 million impressions
• Key Gen Z Influencers including Sissy Sheridan, organically played the game. This activity, coupled with Sendit's viral distribution strategy, solidified Incohearent as a memorable Gen Z moment during the 2020 Holidays