Sendit AR Experiences

Interactive Games Gen Z Loves.
8 Billion +
Impressions generated last month 1
120 Million +
Game plays last month 1
150 Million +
Shares to socials last month 2
Snapchat AR developer partner
How It Works
Open up the Sendit app and choose a game to play.
Friends view your story and they can swipe up to play.
View your messages and enter an immersive AR experience.
Digital Word of Mouth for Gen Z
Organic, word of mouth performance from advertising is difficult to attain with passive display ads because Gen Z relies on friends and family when picking brands.
Source: Kantar Brand Loyalty study, May 2020 commissioned by Snap Inc. 2,000 survey respondents per country.

Brand Solutions

Tap into Gen Z by unleashing their creativity and desire to share with friends.
Custom AR Games
• Sendit converts a theme from your campaign into a memorable AR lens game.

• Immerse your customers in a transformed world to create a lasting impression.

• Drive awareness and advocacy for your brand with Gen Z at scale.
Game Takeovers
• Leverage the popularity of existing hit Sendit games.

• Integrate your brand's visual identity at each step of the experience.

• Benefit from the implied endorsement of your brand from one friend to another.
Sendit's targeting software finds the most influential individuals within your audience and seeds the campaign to them first.
Success Story
Jerry Media wanted to bring their popular Incohearent party game to Gen Z. Their mission was to drive awareness and sales during the key holidays retail window.
Creative Solution
Sendit’s development & creative team designed an AR version of Incohearent using the same viral game mechanics as its most popular titles. To mimic the card game’s real life look and feel, Sendit’s designed an AR experience showcasing Incohearent’s unique card graphics and sand timer. To top it off, a custom built AI engine was deployed to convert each submitted phrase into gibberish.
• 24 hours: 10 million impressions 
• 7 days: 50 million impressions
• Key Gen Z Influencers including Sissy Sheridan, organically played the game. This activity, coupled with Sendit's viral distribution strategy, solidified Incohearent as a memorable Gen Z moment during the 2020 Holidays

Try it out!
Try it out!
  1. Open Snapchat
  2. Take a picture of this QR Code
  3. Tap Unlock!